Problem

Creating a logo which shows passion for bicycles along with an easy-going and fun attitude.

Process

The process began with sketches which represented ‘Cycle’. They ranged from a recycling style feel to a bicycle peaking out from a brick wall. The final shape began to take form once the CYC were identifiable within the bicycle. Through scans of sketches, photos of bicycles and reduction, we came to the final design.

Solution

This logo has clean lines and reads well. It has received great feedback from peers and clients alike. It should prove to be a lasting logo, identifying the Cycle Studio brand for years to come.