Problem

Create a logo for Jeremy Smith, also known as, Jez. Jez is a mountain biker who is looking to increase the awareness level of Mountain Biking.

Process

Through questions and meetings with Jez, I was able to discover his preferred bicycle parts along with why he loves to ride. This logo appropriates the chainring, which is an integral part of any bike.

Solution

Jez is ecstatic with the logo. It is something he will be able to utilize with all facets of promotion, from business cards to websites. It has the ability to be utilized at various sizes, along with various mediums.